HS Sign Shop Team


Eric Van Beek

A native of Rock Valley, Iowa, Eric has lived in Sioux Falls for the last 17 years. Eric understands every aspect of the large format industry. From estimates to design to application…If you have questions, Eric has answers. In addition to his broad array of signage and wrapping work, Eric has a distinctive voice that has been used in commercials and radio broadcasting all over the United States. He’s also a Beatles fan – so much so that he and his wife were in a Beatles tribute band. He’s hoping that he and his wife and kids can eventually start one of those annoying family bands. Fingers Crossed.


Vinyl Wrap Application


Large Format Printing and Production


Beatles Bass Lines


Jason Jellis

Long before he earned his degree in graphic design, Jason inherited a “can do” attitude from his father who inherited it from his father and so on. We think this South Dakota native can do about anything – graphic design, interior design, trade show graphics, IT and more. Jason says that, more than anything, event production sends him to his happy place, but as far as we can tell, he lives in his happy place. No matter what his day looks like or what impossible tasks he has on his schedule, he does it with a smile and makes it look easy.


Graphic Design


Event Staging and Installation


Classic Car Restoration


Joey Craft

Joey is proud to be a true South Dakota native. He has many years experience in the sign industry and is considered an expert in vinyl applications. His other passions include fishing, hunting, tinkering, and building just about anything (or at least trying to). He’s participated in professional fishing tournaments across the midwest and even has his own Fishing Guide business. When he’s not at home with his wife, family, two dogs, and 13 chickens, you can find him outside roaming in the great wildlife our state has to offer.


Vehicle Wrapping


Fishing Guide


Sign Installation


Amanda Schofield

Bio coming soon.