Our Team

Don’t let Brady Oolman’s calm demeanor fool you. He’s not only an HS Sign Shop specialist, he’s pretty talented in the hockey rink. And when it comes to tackling client challenges, he’s as cool as ice. We sat down with the HS Sign Shop Specialist to learn a little more.

What is exciting about working in the sign business?

The sign industry is great for many reasons. With many divergent projects and materials, you can always find yourself creative thinking and on your toes which is a big reason I like the work I do. It allows you to do just about anything from straight graphic design work, print production work and still be able to go out and work with your hands and stay moving as well during project installs.

Tell me about your approach to problem solving….

We love to problem solve by bouncing ideas off of one another in the sign shop. There are many different scenarios in the sign industry that use problem solving such as installs. You always have to figure out exactly how to make the clients vision come true but also how to make the install work in their location or budget. So, with a couple different minds to brainstorm, it helps come up with materials and an application that’s just right to look amazing and make the project go smoothly.

What is the purpose of a site visit when looking at an indoor or outdoor installation? 

Site surveys are very important in the sign industry as we like to make sure our application fits just right. With interior signs, there is a lot of planning that goes into a sign and design as walls typically are not just a blank canvas. There’s usually a couple items that get in the way that are often not thought of such as outlets, light switches, and fire alarms. With going on location and getting precise measurements and images of the actual location it allows us to design the production files just right making sure the end product fits in their location.

How do you approach client interactions and help ensure their vision or work?

When approaching a client, it’s nice to come in with some ideas and materials you feel strongly about and will work really nicely with what they are trying to accomplish as we are the ones knowledgeable of what’s able to be produced. There are so many different routes signage can go and still give off an outstanding look. We have to use our creative minds to nail down exactly what will work and look best. If a client can imagine something, we can usually track down a material or concept that will make their dream come true.

Tell us a little about something you enjoy doing out of the office?

Outside of the office there are many things I enjoy, but one activity that stands out and drives me to my happy place is playing hockey. Playing in the men’s league has brought me joy and excitement as it’s always a good time getting to see and chat with some great people and you can’t forget: it’s a great workout as well.

HS Sign Shop specialist Michael Bolton not only loves the open road, he loves opening up possibilities for clients, be it envisioning an answer or building a solution. In this two part series talking to the HS Sign Shop crew, Michael shares a few thoughts on the things that rev him up.

What is exciting about working in the sign business?

The diversity involved is truly exciting….there is seemingly no end to the duties and details that can come about when a client has a vision, or when a client gives us some creative free reign.

Tell me about your approach to problem solving….

Since I was young I’ve approached almost everything with a bit of an engineering mind. So I look at nearly everything through a “How can I do this?” lens….of course then one must weigh in other deciding factors i.e. client wishes, budgetary restrictions, etc.

What is the purpose of a site visit when looking at an indoor or outdoor installation? 

Site surveys are generally very important for a sign shop person. A visit allows us to get our eyes and hands on exactly what it is that we will be working on. We can see first hand if there might be any problem areas, we can measure it ourselves to make sure we know exactly how big or small we can make the signage, and it allows us to make drawings and take pictures to properly mock up what we plan to do for our client.

How do you approach client interactions and help ensure their vision or work?

Client interactions, although a bit more focused on the task that we were hired for, are not a far cry from any other human interaction. I like people to feel that I am an inviting person ready to conversate about almost anything. I do not think that there is a much more powerful “sales” tool than comfortability. When someone feels comfortable with you they will keep you in mind going forward, and then you are afforded the chance at dependability, another strong tool in the customer service industry.

Tell us a little about something you enjoy doing out of the office?

I am a motorcycle enthusiast….I thoroughly enjoy the freedom I feel when I’m in the seat of my Harley!

When HS and HS Sign Shop talk to companies about our team, we like to celebrate our “diverse group of thinkers.” In short, that means we’ve come from a variety of backgrounds besides just marketing.

No one exemplifies that more than Megan Ringling, a designer for HS Sign Shop. Yes, she designs displays, wraps, signage and more. But her early interest was in interior design and designing spaces.

Relationships are Key to Design

Megan says she has sawdust in her veins because her grandfather was a busy homebuilder in Salem, South Dakota. Having built several new homes herself, Megan understands the importance of relationships throughout the design process.

“It’s all about process, reading plans and solving problems,” said Megan. “There are always initial considerations such as finding unique textures, colors or lights to serve the bigger purpose of a space.”

One of Megan’s first big projects was for the Edith Sanford Cancer Center pink guitar wall at the Denny Sanford Premier Center.

“That experience opened a lot of doors for me in residential and commercial design,” adds Megan.

Applying Skill Sets to Client Needs

Megan’s experience in homebuilding, residential and commercial design easily apply to how she approaches clients at HS Sign Shop. “Communication and budgeting are essential,” said Megan. “Before we design anything, we must understand the goals.”

Doing so begins with a walkthrough (or several) of a client’s space and lots of discussions.

“In the end, if you have built a relationship and trust, you can do better design and best personalize a unique space for that client.”

That may include a variety of applications from wayfinding signage, murals, outdoor monument signage and even interior and exterior design elements. While HS Sign Shop has access to thousands of material, color and size design options, it all starts with the space.

That’s why a keen eye for designing and envisioning spaces is so important. The team tries to never make assumptions on the best solutions. A request may come in to quote project X. But after reviewing the space, the team may recommend Y or Z.

Any recommendation of changing someone’s business or home, interior or exterior, requires a lot of trust in the relationship. So HS Sign Shop takes extra time to build that trust. It doesn’t hurt that the entire team thrives on problem solving either.

Megan adds that, “We are willing to take the leap on unique projects, we love a challenge!”

Does your company or space have a unique challenge that could use the eye of a design team? Talk to HS Sign Shop today.