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How Sports Signage Enhances the Game Day Experience

By College Signage, High School Signage

Think back to the best sporting events you’ve been to. You probably remember the crowd, the people you were with, the key plays and the atmosphere surrounding it all.

And as you envision these venues, they most likely share something in common: signage.

From high school to college, and all the way up to professional leagues, signs at sporting events make a lasting impression on spectators and add to the overall game day experience. While people show up for the actual game, there’s no denying the impact the ambiance of a location can have.

Examples of Game Day Signage

One of the best ways to use custom signage at a sporting event is by highlighting a team’s motto or values.

Perhaps the most famous example of a sign is the University of Notre Dame’s “Play Like A Champion Today” sign.

According to ESPN, the sign was put into place by Coach Lou Holtz, who told his players to hit it and remind themselves of those who came before them and made sacrifices to help them. Since then, the sign has been merchandised and become a famous part of their program.

Another instance of a famous display comes from Texas A&M University. As the school points out, their fan base has been called “The 12th Man” since 1922. To honor this moniker, they have installed permanent lettering in the stadium, creating a sense of togetherness and pride with their team and supporters.

These examples, and numerous others, illustrate how something as simple as a sign, banner or wrap can create an atmosphere that not only welcomes in spectators, but helps boost the morale of the players.

Mt Marty

Sports Signage Options

At the HS Sign Shop, we’ve made signs and banners for all sorts of sporting events, from small high school tournaments all the way up to South Dakota State University’s College GameDay display.

And while you may not be looking for a massive, revolutionary display, there’s still plenty of options to create an exciting game day atmosphere.

One of the most common displays you’ll see are individual player displays. These can be printed on banners, wraps or signs so they can fit in any location and maximize the canvas space of a venue.

Another option is to wrap the walls of a gym with the school’s logo or fight song, creating a permanent display that can leave a legacy for generations.

College and High School Signage in Big Spaces Big Thinking and Big Impact

School Signage in Big Spaces: Big Thinking and Big Impact

By College Signage, High School Signage

As schools look to open up in some form in this unique year, HS Sign Shop is busy creating graphics, signage, sign design and more for high schools and colleges.

We’re helping schools kick off the year in a big way.

More than Just Banners or Posters

When you think of signs, you may think of something that’s flat on a surface. For example, it could be a Tigers mascot vinyl sign hanging on the wall. Or it could be a fabric banner outside the entrance to your school.

College Signage at Mount Marty UniversityHS has installed countless shapes and sizes for area schools and colleges, many of which make a big impact in a unique way.

Mount Marty University’s Benedict’s Cafe is a great campus location for students to gather, have a coffee, study or hang out. HS was challenged with branding this fun common location in an impactful way.

Two central pillars sat in the middle of the common space. They, of course served architectural function, but were otherwise plain beige structures. The HS Sign Shop team seamlessly wrapped the pillars in Lancer blue and yellow with the Mount Marty name.

The two columns now serve as artistic centerpieces and a point of pride for their growing student body.

Big Signage Makes Big Impact in Other Ways

Branding a school and showing your pride is important, but school signage, especially on the college level, makes an impact in other ways, too.

  • Makes students and staff feel at home
  • Impresses visitors, alumni and donors
  • And can even intimidate that sports team rival

Our team has gotten very familiar with these large glass windows on the campus of South Dakota State University.

When ESPN’s College GameDay came to town, we installed massive football player graphics as a showcase background element to their broadcast production. More recently we installed a “Welcome Back Jackrabbits” design to the windows.

SDSU College Banner Signs Game DayThe space will serve as a welcome area and great photo opportunity for when students are back on campus.

Not Just for Universities, High Schools Benefit from Signage Too

When we talk about big, we’re talking about impressions, not necessarily budget. An impactful sign doesn’t have to be out of reach for a high school or middle school either.

Harrisburg High School challenged our team with branding their football stadium — and yes — intimidating their rivals some, too. As visitors enter from the west, they are greeted by the eyes of the prized Harrisburg Tiger.

Harrisburg High School Graphics Signage at StadiumFinishing the massive 24’ x 10’ structure not only took a bit of creativity, it took some legwork, too. The installation required three people to hang, an 86-foot boom lift, and a lot of patience with the wind. But the Sign Shop was up to the challenge.

Challenge Us to See What We Can Do for Your School

Whether it’s banners or signs for college events or school events, or something more permanent, challenge us.

Remember, you don’t have to come to HS Sign Shop with a completely finished idea. Our team loves to meet with you, explore your space, discuss your goals and build a vision together.

As you look around your school space and look ahead to the school year, let HS Sign Shop help you make the most of it. Contact us today for a no obligation site visit!

Harrisburg stadium logo sign

School Branding That Makes a Big Roar

By High School Signage

Fall means football in South Dakota. And at Harrisburg High School, their prized Tigers are kicking off the season with brand new football stadium signage courtesy of HS Sign Shop.

Custom Signage Greets Incoming Fans

HS Sign Shop staff not only love their jobs, they love sports too. Sports signage installations are some of the most fulfilling projects we do.

Every installation begins with a thorough site visit. The site visit is an opportunity to scope out existing branding and signage, structural barriers or focal points and to take precise measurements. In the case of the Harrisburg High School Tigers, our task was a stadium.

Harrisburg stadium, football field, track and sporting facilities are a huge source of pride for the school and the community. The on field game experience is second to none. But the off-the-field entrance to the stadium presented a challenge, and an opportunity.

The large back side of the stadium bleachers and press box faced to the west. Most fans enter the stadium from the west, where the primary parking lot is located. Artistically, there is nothing particularly appealing about the back side structure of bleacher seating.

However, the center of that space is the backside of the press box facing the parking lot. It provided the perfect blank canvas for a show of school pride. Today, that blank canvas boasts a 24’ x 10’ display of the Harrisburg tiger’s intense eyes greeting football fans as they enter.

Design and Installation of Exterior Sign

Jason Jellis, HS Sign Shop specialist said the project was especially fun, “Any time we get to design and install something this large and visible, it’s very rewarding.” Jellis and Harrisburg staff worked together on the vision, design and installation of the eyes. “These projects are always a collaboration, bouncing around ideas and designs to make the final project even better.”

Here are a few fun facts about the install:

  • Final size is 24’ x 10’
  • Assembled in (4) 6’ x 10’ vinyl panels
  • Took (3) people to install
  • …and required an 86’ boom lift

Custom Signage and More

In many ways, there is a custom element to every school signage or other commercial install. Do you have a sports venue or business that has a space you want to put to work for you. Talk to HS Sign Shop and we can brainstorm solutions with signs and graphics. Need some inspiration? Check out our gallery.

Photos of Different Angles/Viewpoints: