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Interior Signage: Mission and Vision

By Business Signage

Let Your Mission Statement Show

Most companies have some form of mission, vision and values they live by. The problem is, oftentimes they are buried away in a filing cabinet or hard-to-find website link.

However, featuring your mission or values as part of your interior signage is one way the HS Sign Shop helps companies tastefully highlight what they are all about.

use your space to tell who you are

Using Your Space To Tell Who You Are

So, let’s take a few examples of mission, vision and value statements and consider how you may incorporate them.

  • Courtesy, Honesty and Consistency
  • Passionate About Solutions
  • We Continuously Improve All Areas of Service

These statements could potentially be for most any company, but they give you an idea on how to envision them at work.

Imagine a customer service counter with “Courtesy, Honesty and Consistency” beautifully and dramatically as part of your decor. It’s a reminder to both customers – and employees – of what you stand for.

Or imagine a waiting space with “Passionate About Solutions” greeting any one who comes in the door.

These aren’t just any old “ads” you see everywhere. They can truly be inspirational works of art that are tastefully part of your decor. So how do you begin considering an interior space makeover?

HS Sign Shop Process

HS Sign Shop Process

HS takes a customized and consulting approach. Maybe you have a partial idea of what you want–or a space where you know you want “something”. The HS Sign Shop team will do a site visit with you to hear your thoughts and explore your space.

As we consider design, we’ll stay up to date on all industry trends, including materials,
manufacturing, application methods and technologies available to you.

We take the time to understand the challenge, offer solutions and then design and create with established processes to make sure we deliver on our commitment.

HS Sign Shop Process

Speaking of Mission, Vision and Values….

A lot of companies are not only looking for an update to their interior, they’re reconsidering their mission language, too. Businesses and customers change and evolve. So sometimes your message needs to also change.

HS Sign Shop and our HenkinSchultz team can help with that, too. If you’re looking to design your interior space with the things you believe–or are looking for a better way to say the things you believe, contact HS today.

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animation of hanging signs

Modern Signage with Classic Style

By Business Signage

There’s nothing quite like the beauty of a well-designed sign for a business. The character, the simple, well-thought out design, and the way it makes its mark on a city landscape is something that can be hard to replicate.

Many people wonder what their options are for exterior business signs, and they often don’t realize there are more possibilities than a basic backlit sign. In fact, there are seemingly endless opportunities to create a unique exterior display.

What you need is a business partner in your corner who will analyze your space and come up with a way to make an impactful impression.

Horizon Exterior Sign

What an Exterior Sign Can Do for You

The optimal exterior business sign catches people’s attention and sticks with them long after they’ve passed it.

Think about the signs you see on your daily commute. An iconic banking logo, golden arches, a bold religious symbol–exterior signs are the most practical way to get in front of people with your branding.

Luverne

Most exterior signs the HS Sign Shop does fall into one of four categories:

  1. Monument Signs (Freestanding structures typically in front of a building or near a road)
  2. Dimensional Letter and Logo Building Signs (Custom machined displays installed on a building or storefront)
  3. Backlit Sign Panels (Acrylic sign faces within a lit sign frame)
  4. Vinyl Window Displays (Vinyl applied to storefront glass)

Often, these are lit up at night in some sort of way, so while your organization may not be open, it is certainly making an impact and sticking with people no matter the time of the day.

Simply put, there is no better way to leverage your existing real estate as an advertising opportunity than with exterior signage.

Great Planes Travel

How HS Sign Shop Can Exceed Your Expectations

Working with us is unique because we consider everything about your project, including your space, your audience, and your budget. This allows us to create extraordinary results.

Our in-house printing materials are durable and versatile, allowing us to create a sign that pushes your name out to every passerby in the area–combining it with your building’s design and lighting to seamlessly transition your space into a new look.

Further, creating a sign is not the unattainable specialty it used to be. The design principles and classic styling are still around, but now it can be done for any size of business without breaking the bank.

At the end of the day, it’s about leaving your visual mark on the community in the best way possible, and ideally, becoming an iconic structure that everyone remembers.

If you need to display your brand more proudly and effectively, trust the HS Sign Shop to help you stand out.

Simply put, there is no better way to leverage your existing real estate as an advertising opportunity than with exterior signage.

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Pop with Updated Materials

Returning to Trade Shows: Pop with Updated Materials

By Business Signage, Wall Wraps & Custom Displays

Trade shows are coming back, and while they may look a little different, now’s a crucial time to stand out and get your name noticed.

If you’ve updated your brand recently, or haven’t printed new banners in a while, you need some new materials to help your booth pop.

The Power of Refreshing Your Materials

Creating an updated look for your trade show booth is a great way to get noticed and not blend into the crowd.

We’ve all seen booth designs that consist of a singular, faded logo banner and some supporting stands behind them that have a lot of small, unattractive, and unnecessary text.

The most effective trade banners we’ve seen have a unified theme, bright brand colors, minimal (but effective) copy, and an enticing design that attracts people to your booth while conveying a message about your company or organization.

Obviously you want to stay on brand, but a new layout and bolder design is a good way to avoid being stagnant and looking like the sea of other vendors who have over-crowded banners around their booth.

This follows a basic principle that’s often found in effective marketing and advertising–when your competitors go one direction, you should go the other way.

And while some executives within your organization may worry about not providing enough information, you should bear in mind that the banners are just the tip of the iceberg–once they get to the booth, you can give them more details.

The Materials You Should Have for a Trade Show

There are a lot of items you can have at a trade show booth, and the key to deciding what to bring is to understand your space and what is necessary information.

If you have a traditional booth size of 10×10, you’ll need at least a banner behind you and a table cover. Step and repeat banners and basic logo banners are common, but the options are limitless.

Some of our favorite banners are structured a lot like a brochure or a sales sheet. The most important information and visual elements should appear first and up top, and if people want more information, they can scan further down and approach the booth for handout materials.

This helps with locking in on a sale and provides your floor workers the opportunity to make contact with a prospect and exchange contact information.

Furthermore, with the increase in demand for social distancing and new health and safety protocols at many event centers, booths are getting larger areas, meaning you have more room for displays and tables.

Moving Past Basic Booth Design

There are many opportunities to showcase your brand at a trade show or event–it’s just a matter of knowing what’s allowed in a venue and not letting opportunities go to waste.

If you are the prime sponsor or host of a trade show and event, you are going to have more space available. Many people get tempted to just spread out their materials or add more of the same, but why not try something else?

You can place photo booth backdrops and interactive displays and demonstrations into your area, and these are designed to encourage people to interact with your brand and have more positive associations with it.

Even going outside of the booth, you can have directional floor clings to lead people to your sales table. Or maybe you just want to engage and entertain with some interesting copy and design.

Whatever you’re given for a trade show, whether you’re the host or a booth stuck in the back corner, it’s imperative you make the most of your space. If you aren’t sure how to capitalize on your live event, call the HS Sign Shop–we’ll be more than happy to create something that will drive your audience to move.

Big Images - Big impact

Big Images, Big Impact

By Business Signage

You’ll hear us talk a lot about using an interior office space as a canvas, where we find an area that will work great for a display and make it come to life. These come in all shapes and sizes, and one thing is for certain–we absolutely love going big when we can.

Some of our favorite projects we’ve done have been huge wrap displays on tall walls and in large halls. It’s always a huge challenge, but the reward is even bigger.

And really, it’s less about us filling walls chock full of imagery, but more about conveying a message to an organization’s audience that makes an impact.

Big Images Stand Out

Placards and small displays can certainly be effective, but when you go big, you are really putting your stake in the ground. It sends a message that you are willing to stand behind, and that message can be crafted to do whatever you need it to.

Oftentimes our clients assume interior murals and exterior displays are only the right option for a few select industries and businesses, but really, it can be applied to almost anything.

“Within sports, we can inspire and intimidate; within law, we can instill confidence and trust; and within auto repair shops, we can promote timeliness and accountability.” said Jason Jellis, the leader of our Sign Shop. “If your business is truly proud of what it does, why not make that stand out in the biggest way possible?”

The HS Sign Shop works directly with you and your space to come up with signage options customized to the “canvas” that is your building.

And in most cases, this can be scaled up. Thanks to our design and installation process, we can make murals that go up multiple stories and take up thousands of square feet.

“We have done a lot of office murals and wall wraps that are massive in scale,” said Eric Van Beek, our lead Sign Shop Specialist. “In most cases, the only limit is imagination, and we have plenty of it.”

If you think your business, organization, or office space would benefit from making a bold statement through a custom display, contact our team and start imagining the possibilities.

Physical Signage in a Digital World

Physical Signage in a Digital World

By Business Signage

With the growth of digital signage and all kinds of sign technology, a lot has changed in the business and advertising world.

Between devices, computers and street signage, consumers are exposed to more advertising than ever. Even though we live in a world of digital signs, we can never underestimate the importance of physical signage.

Signs Can Take a Number of Forms

Signs are more than just a physical identifier, they are a reflection of your brand and how you do business. They can take any number of forms, and be made from any number of materials:

  • Vinyl
  • Aluminum
  • Free-standing
  • Illuminated
  • Concrete
  • Landscaped

So in a digital world, it’s good to know your options with more “permanent” signage. When you have the need for signage, we are here and ready to help.

To begin, an HS Sign Shop designer will meet with you, do a site visit on the proposed location and get a sense of your vision.

They take a number of factors into consideration:

  • Location
  • Lighting
  • Obstructions
  • Weather
  • Competing Signage
  • Overall Budget

A sign is something physical we create. But the real science here is creating and designing something that proudly reflects your business. Everything from the materials to the sizing to the placement should stand the test of time and be an affordable investment for you that continues to pay dividends.

Digital Signage Versus Permanent Signage

The HS team creates lots of digital artwork, billboards and digital signage for clients. We’re fans of the technology and flexibility of digital but there is a time and place for both digital and more permanent signage.

Like all things tech, digital is ever evolving. But it can be susceptible to snow, ice, power outages, and a whole lot of competition from all the beeps, alerts and flashing we see daily.

More permanent sign solutions don’t just mark your location. They say, “We’re here. We’re going to be around. And you can trust us.” It’s all about considering the application.

To use a far out example, Mount Rushmore is a permanent stone installation. Whereas, a rotating digital menu board at the concession shop is a perfect marketing solution. It’s all about picking the application and material that best suits your intention.

Your “signage” should be functional and take great form. The combinations of colors, materials and methods to create a “wow” piece of art are virtually endless. They combine to make a first impression. And, they exist to make consistent impressions.

A weathered billboard that says, “Welcome to our City,” makes an entirely different impression than an uplit, landscaped, rose-quartzite carving. It’s all about making an impact and maximizing longevity.

A Few Final Thoughts on “Signs”

We are a sign shop because “signs” are what people are looking for. However, the creative work of the team goes far beyond a logo on the curb or on the door.

Our goal is never to just make a marker, but turn every space into an artful impression. Yes, people need to know who and where you are. But a thoughtfully designed identifier also says a lot about ‘what’ and ‘why’ you do it.

We look at everything as a blank canvas to showcase your logo or tell a bigger story. And if digital is the right solution for your space, we can help you with that, too.

Hospital Graphics

Healthcare Signage, Design and How it’s Changed to Better Serve the Patient

By Business Signage

Jason Jellis, Sign Shop Specialist and HenkinSchultz partner remembers what healthcare signage used to be like.

“The norm for healthcare signage was much different 20 years ago than it is today,” says Jellis. “Basic framed photos of doctors and directional signage was about it.”

A lot has changed in signage, design, technology and thought-process since then. HS Sign Shop team discusses the exciting changes in how healthcare facilities approach design.

It’s Not Tan Walls and Placards Anymore

Most hospitals and clinics were very plain, even sterile, back in the day. The idea was that a hospital was a serious place of business. Today, healthcare facilities are taking a more creative approach, making lobbies and spaces fresh, welcoming and comfortable.

HS Sign Shop Specialist Eric Van Beek is quick to highlight how much things have changed.

“It used to be really plain and uninviting,” says Van Beek. “Today, people are doing anything they can to make their spaces modern, calming and beautiful.”

This includes everything from full wall wraps of landscape scenes or elaborately designed wall displays, lighting, interior design and environmental design.

“It’s about differentiating yourselves from your competition and making a place where people feel relaxed,” says Van Beek.

Van Beek notes that healthcare spaces aren’t merely exam and waiting rooms anymore. They have cafes and coffee shops, spa and therapy spaces, even resting and relaxation spaces. Every space requires a different look and feel. That’s where the HS Sign Shop team comes in.

Signs and Design Options are Limitless

HS Sign Shop has been tasked with a fair share of challenges in its day. From wrapping a semi-trailer to objects of all shapes and sizes, there is rarely any challenge they do not rise up to meet–and exceed expectations.

For example, HS has even wrapped linear accelerators–radiation treatment machines similar to MRIs. The device can be intimidating to patients, so HS’s job was to make it less so and create a warm and welcoming environment that promotes relaxation.

Yes, HS Sign Shop designs and installs using all sorts of vinyl, aluminum and sign material. But their real skill is leaving an impression. Does your healthcare facility or other business want to make a better impression? Contact the HS Sign Shop team today.

Aluminum Banners

Sign Shop Welcomes Aluminum to the Sign Party

By Business Signage

If you’ve been lucky enough to work with the HS Sign Shop crew, you know they’re pretty fun to work with and also great at what they do. Yes, they know signage, design, sign materials and creativity, but they know so much more.

They are in the business of solving problems.

A new way to deliver better signage

The HS Sign Shop crew has designed, delivered and installed every size, shape and color of signage and display imaginable. This includes, in part:

  • Customs displays and wall wraps
  • Donor displays
  • Event planners and staging
  • Customs signage and more

But occasionally, they have to reimagine how they do things. For example, outdoor signage and banners are great. But it does get a bit windy in South Dakota from time to time and our extreme seasons can take their toll on even the highest quality of signs.

When faced with this fact, Eric, Jason and crew put their heads together on how to best workaround this challenge.

“Aluminum banner signs are just a great way to have a more permanent art installation,” said HS Sign Shop Specialist Eric Van Beek.

Eric and the HS Sign Shop team set out, as they often do, to seek a better solution to the several outdoor installations they were faced with. There are countless fabrics and materials that can be printed on, but the key is finding the right material for the right application.

When they discovered an aluminum solution, they knew they had a great new product in their arsenal.

“It prints beautifully, is resistant to the elements, and looks great when installed,” Eric said.

The banners are also a good option for indoor as the material can fade less in the sunlight than some fabrics.

Putting Aluminum and Other Banners to Work

When Augustana College of Sioux Falls made the conversion to Augustana University, the HS Sign Shop team had a massive challenge.

The task was to change over the dozens of various campus signs to “University,” quickly and discreetly. Augustana wanted to announce the news of the change and have all the signage already in place.

This was no small feat, not only in printing and design, but in coordination, time and installation. But HS Sign Shop got it done. This included a beautiful custom-designed wall mural for the Augustana University music department.

It also included our newly designed aluminum banners outside the Elmen Center, the sports complex that is a centerpiece of campus life.

It’s Not Just About the Materials, It’s About Solutions

While aluminum signs are a great new option for campuses and other businesses with permanent signage needs, it’s not just about the material. HS always looks to be on the cutting edge of what is new and impactful.

HS Sign Shop works with schools, companies and individuals to find solutions–whatever they may be. There is rarely a task too big or too small for HS Sign Shop.

Want to learn more? Schedule a site survey today and let HS Sign Shop put their imagination to work.

impressions matter. Here's how to make the right ones.

Impressions matter. Here’s how to make the right ones.

By Business Signage

When you pull into your parking space at work or glance up from your computer, you’re probably not thinking about design. You likely see the same thing each day. HS Sign Shop looks at those same spaces and sees opportunities to make impressions, beyond just signage and vehicle wraps.

Your Space is an Advertisement for You

HenkinSchultz’s building on 69th and Western has stood in its current location for about 20 years. Founder Kirby Schultz has long maintained the building itself is an advertisement for the work we do. It’s the same philosophy our HS Sign Shop team takes into every project.

“We really try to look at a client’s space and see where there is opportunity to make an impression,” said Eric Van Beek. “Any space is a blank canvas that can be used to communicate.” Van Beek is a Large Format Specialist for HS Sign Shop and values talking to clients about their vision and helping make it a reality.

Imagine What You Can Do

At HS Sign Shop, we enjoy seeing the fruits of our labor come to life in signage, donor walls, environmental art, monument signs, vehicle graphics and more. In many cases, it seems our team makes something out of nothing. But the truth is, all design projects and installations start with conversations and imagination.

We have in-depth discussions with clients, discussing goals, ideas, and collaborating on aspirations for design and the spaces.

A site visit is key to this process. Walking through a business’s space, both inside and out, identifies opportunities for design and placement.

For example, a waiting room in an office is an excellent opportunity to communicate to a captive audience. This design can take many forms. It could be a wall art mural of your company history, an artistic recreation of your company mission, or a photographic canvas of work you’ve done and people you’ve served.

Envisioning these spaces is in the blood of the HS Sign Shop crew. When they see a grassy berm on the corner of a building lot, they envision branding that matches the tone and decor of your building.

And when a fleet of vehicles is parked in your lot, the HS Sign Shop team envisions new ways to brand your company and advertise your products or services. But it’s not just about that.

Tasteful Design from People Who Get It

It’s no secret that we can be overwhelmed with advertising and messaging every day. HS Sign Shop is keen to that reality.

Kirby Schultz has long had his passions intermingle. From interior design to photography to architectural design, Schultz and our team feel a deep responsibility to respect the space of any place we design.

Design is an advertisement for what you do and who you are, but it must also fit your space and tastefully represent you. That’s why site visits and conversations are so important. The HS Sign Shop team makes signs, sure, but what we really do is design spaces. We help envision ways for you to maximize the space you already have.

Impressions Matter

Any business person knows that impressions matter, be it a hand shake, an employee’s personal appearance or the general manner in which they interact with people.

With HS Sign Shop and our skilled team, you have a powerful tool at your disposal. Make sure you are giving not just impressions, but the right impression that matches your personality, brand and space.

Talk to HS Sign Shop to learn more.

Make an Impression with Reception Signage

By Business Signage

Everyone talks about customer service. It’s important to greet customers nicely, answer their questions and solve their problems. It’s also important to make a great first impression in your office lobby or waiting room.

One way to do this is with lobby signage or reception desk signage. It’s a simple, classy way to reinforce your brand and leave an impression in customers’ minds.

Your Office is Your Brand, Too

Horizon Lobby Sign

Sure. The office is the place where business happens. You do your work, have meetings and in many cases — have visitors. Customers, customer prospects, partners and vendors likely visit where you work.

Why wouldn’t you want to make the best impression on them?

Signage around key traffic areas in your office is one way to make an impression. Think of your greeting area as a blank canvas. There is no limit to the creativity you can use to impress customers.

kappenman Signage

Thinking Outside the Cubicle

HS Sign Shop has created just about every sign imaginable. For indoor office spaces we have created all kinds of variations of the following:

  • Dimensional logo signs
  • Reception desk signage
  • Company branding signage
  • Reception wall signage
  • Mission/Vision/Values signage

But your office signage doesn’t just have to be a big logo behind the receptionist desk.  (Although, we have made some pretty cool ones). Signage or vinyl applications can be used in just about any space imaginable.

Signage

The HS Sign Shop team always encourages businesses to think of their own building as an advertisement. Together, they work with our designers to make that artful, classy and design that fits a space.

It’s more than just letters and logos, your sign system reflects who you are as a business.

How to get Started

Most every challenge to the HS Sign Shop crew starts with a site visit. There, we get a real sense of the space and where the opportunities are. It also gives us ideas on how to create art for that space, whether its a logo application or something more elaborate.

If you’re curious about how you can get started, or have your own idea, let’s chat. We want your business to make every great impression it can.