Eric Van Beek: Large Format Specialist

Check Out HS Sign Shop Large Format Specialist Eric Van Beek on Mixed Thinks!

By | Our Team

How does one become a Large Format Specialist? Check out this interview with Eric Van Beek of the HS Sign Shop, as he tells us about his fascinating journey from being behind the mic as a DJ to mastering the art of signage.

You’ll hear about the craziest jobs Eric has worked on over the years, a special project that he was first in the world to get to wrap, and some awesome ideas on distinctive new graphics and wraps for your vehicle on this episode of the HenkinSchultz podcast, Mixed Thinks!

Hot Harley Nights staff getting notification they won Wanna Winna Wrap contest.

Wanna Winna Wrap Winner!

By | Vehicle Wraps

We’re excited to announce that the winner of our Wanna Winna Wrap contest is (drum roll please…) Hot Harley Nights!

Hot Harley Nights was established by J&L Harley-Davidson in 1996 to raise money for Make-A-Wish South Dakota; to give riders a fun reason to ride; and to showcase Sioux Falls City parks and the surrounding area. The event spans three days and involves a family night, casino run, motorcycle parade, live music, raffles, bike show, silent auction, great food and an outdoor party at a new, soon-to-be-announced location. They have raised over $2.9 million dollars over the past 22 years.

We’re passionate about assisting with charitable causes in the community, as well as helping new businesses develop and grow, and this contest came out of the desire to see startups, non-profits and new businesses who don’t have the budget to get their vehicle wrapped the opportunity to take advantage of this tremendous marketing tool.

The Outdoor Advertising Association of America (OAAA) estimates that vehicle wraps boost brand recognition 15 times greater than any other form of advertising. A vehicle wrap can generate 50,000 impressions on an average day.

“As marketers, this is a tool that can’t be ignored,” said Becka Burger, HS Partner/Director of Client Services. “This is a tremendous way to build brand awareness with little investment. You’re wasting a great opportunity to reach the public if your company isn’t utilizing a vehicle wrap. We see the results every day for our clients and are excited to create a wrap for Hot Harley Nights that will increase awareness of their mission and contributions to their great cause.”

Congrats to Hot Harley Nights!

Custom Signage Sioux Falls

Custom Signs: Creating Your Identity

By | Business Signage

If you’re opening a new business in the retail space, then your sign is one of the first and most important things prospective customers will see about you. You need to make sure your sign features an eye-catching design. A bold custom sign will help you establish your brand and generate interest from the public.

There are many factors to take into consideration when developing custom signage. We look at the available space you have for the sign, as well as what the area around your location looks like. You want to make a statement with your sign and make sure that it’s located in a place with maximum visibility. Your sign should set the appropriate tone for what your business offers when customers come inside – it should also be intriguing and pleasing to look at by passing foot traffic.

To stand out from everyone else, you may want to consider a look that has unique textures and elements, such as metals or three-dimensional accent pieces that make your sign pop. Neon lights can be put to use to give your sign a distinctive glow. Backlighting behind multiple layers is a unique way to make your sign stand out.

Your sign won’t get a second chance to make a first impression, so contact our team at the HS Sign Shop today for a custom sign that will get noticed. If you’re not sure what to do for a look, our graphic design team can create a sign that you’ll love. If you already have a concept, our team can execute your vision for you. Send us a message or call us at at (605) 331-2155.

HS-SignShop-FloorGraphics_Blog

Put Your Best Foot Forward…Onto Floor Graphics!

By | Floor Graphics

Floor graphics will get the attention of even the most distracted without being a major distraction itself. You’ve often heard the complaint that society is always walking around staring down at their phones. Well, instead of complaining, you might as well make use of it.

Whether you want to use them to advertise or to creatively amp up your office space, floor graphics are well worth the money. Not only can they be an inexpensive addition to your marketing, they will also make your company distinctive.

When you use floor graphics, you make a strong impression for your clients the minute they walk into the door.

And, the ways in which you can effectively use floor graphics are endless. Some unique ways include: putting it right by the door so that it’s the first thing people see, laying it across a staircase, using it to direct or motivate people, and our personal favorite, pairing them with wall graphics so the graphics flow into and complement each other.

Our team will work with you to design the perfect floor graphic for your space. So, put your best foot forward and give us a call at (605) 331-2155 or visit us online.

Flyboy Donuts vehicle wrap

One Sweet Vehicle Wrap

By | Vehicle Wraps

Flyboy Donuts came to us because they needed a vehicle wrap for their truck and trailer that stood out from the rest. This was a project that tasted good to us!

With six graphic designers and one large format specialist on staff, our team got to work creating eye-catching graphics that showcased Flyboy’s yummy products, then printing and applying the wraps to the vehicles.

Our goal was to make the graphics of the donuts look so good that people had to
stop in to taste them. And our team at the HS Sign Shop delivered.

The images are so realistic, that it’s impossible not to get donut cravings when you see the Flyboy Donuts truck driving by. Great for Flyboy, not so great for your sweet tooth.

Want to check out our vehicle wrap work? Look for the Flyboy Donuts truck driving around town or visit: https://hssignshop.com/vehicle-wraps/

LSS donor display

Defining Your Space

By | Wall Wraps & Custom Displays

You may have heard the phrase, “happy wife, happy life,” but have you ever heard the phrase, “happy employees, happy company”? It may not have the same ring to it, but that doesn’t mean it’s not true.

A good company begins with a solid foundation. And to build this, you have to not only keep your clients happy, but your employees, too. We can’t promise that they’ll be chipper at 7am on a Monday, but by creating a work environment that they enjoy and engage in, you generate more productivity and a better bottom line.

According to the Harvard Business Review:

“In organizations with low employee engagement scores, they experienced 18% lower productivity, 16% lower profitability, 37% lower job growth, and 65% lower share price over time. Importantly, businesses with highly engaged employees enjoyed 100% more job applications.”

Happy employees are not just better employees, but one of the most invaluable components of a company.

Positivity & Personality

So how do you build a positive work environment? It all starts with the space. And no one knows space better than the team at the HS Sign Shop. Come see us to redesign your space and craft the perfect environment for your office. Whether that means building a giant neon sign for your conference room or designing a 3D wall display of your company’s motto, we’ll find a way to transform your office and bring your company’s personality to life. With a work environment that showcases your company and motivates your employees, you’ll ensure that your company is strong from the inside out.

See some of our custom work.

wall decorations

Add a Little Energy to Your Conference Room

By | Wall Wraps & Custom Displays

Meetings don’t have to be boring. Give your office space some character and your conference room some privacy with one of our custom wall wraps or etched glass displays. The HS Sign Shop can design and install distinctive pieces to set your company apart from the rest.

Get the ideas flowing in a space that’s tailored for your office needs. Whether you want a creative space for your employees to brainstorm, a little privacy when you’re making important business decisions, or a place to impress your clients, a wall wrap can take your conference room to the next level and keep you awake when the meeting stretches past the 3-hour mark.

These displays work in offices ranging from small startups in the creative industry to big law firms. Our graphic designers can draw up a display that instills a sense of motivation, inspires creativity, or dresses up a formal office—whatever suits your specific goals.

With a conference room that embodies your company, you won’t be embarrassed to have your clients meet at your office anymore. Come see at the HS Sign Shop and we’ll design the perfect display for you. To see our work visit:
https://hssignshop.com/custom-displays-wall-wraps/

Meet the HS Sign Shop Team!

By | Our Team | No Comments

Our HS Sign Shop team here in Sioux Falls has been hard at work, but they found a little time to record some videos that introduce themselves, and explain our different service options. Our marketing experts, Eric Van Beek and Jason Jellis, have years of experience creating and installing wraps, signage and custom displays – they also know how to have a good time.

We’re serious about our work – and we love to do it – but we also believe it’s important to approach our projects with a creative spirit and a fun attitude. If you have a design or concept all ready to go and just need us to produce it – that’s great! We can do that. If you don’t have an idea or design at all, that’s fine, too. Our design team will give you a number of options and you can choose the one that works best for your business.

Your signs, displays and wraps should nicely fit into the big picture of your advertising efforts. We’ll create a piece for you that will work well within your overall marketing strategy.

Check out the videos and get to know Eric and Jason. We promise we’ll deliver a project for you that will make people smile.

Waterbury truck in traffic graphic

Vehicle Wraps Help Drive Sales

By | Vehicle Wraps

One of the many exciting things we’re able to do with the HS Sign Shop is a vehicle wrap. Turning your company car into a moving billboard is easy with assistance from our experts at the HS Sign Shop. Whether you want a temporary wrap to promote a one-time special deal, or something more general about your business that can last a long time, we can do it. If you don’t have a design in mind, our graphic design specialists can come up with a stunning look that will turn heads.

The Outdoor Advertising Association of America (OAAA) estimates that vehicle wraps boost brand recognition 15 times greater than any other form of advertising. This is a memorable medium that generates 50,000 impressions on average per day. That’s an extremely cost-effective value of over $15,000 a year! Think of the wasted opportunities if you have a vehicle out on the road that’s not wrapped right now. This is an absolute necessity if your company has a fleet of vehicles on the road.

Wrapping your vehicle shouldn’t just be an alternative form of advertising for your business, it should be an additional part of your overall marketing strategy. If a full vehicle wrap is not the appropriate course of action for your business, we can discuss car decals or magnetic sign options. Magnetic signs are a good choice if you’re using a personal vehicle and want to be able to easily remove the sign at the end of working hours, or if you are using temporary vehicles or rental cars for your business.

Check out the rest of the HS Sign Shop website for more information, or give us a call (605.331.2155) for a consultation with one our experts. We’ll be able to go over the many different options for our wrap and design capabilities, and give you an estimate on time and cost.