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Melissa Doyle

Hospital Graphics

Healthcare Signage, Design and How it’s Changed to Better Serve the Patient

By Business Signage

Jason Jellis, Sign Shop Specialist and HenkinSchultz partner remembers what healthcare signage used to be like.

“The norm for healthcare signage was much different 20 years ago than it is today,” says Jellis. “Basic framed photos of doctors and directional signage was about it.”

A lot has changed in signage, design, technology and thought-process since then. HS Sign Shop team discusses the exciting changes in how healthcare facilities approach design.

It’s Not Tan Walls and Placards Anymore

Most hospitals and clinics were very plain, even sterile, back in the day. The idea was that a hospital was a serious place of business. Today, healthcare facilities are taking a more creative approach, making lobbies and spaces fresh, welcoming and comfortable.

HS Sign Shop Specialist Eric Van Beek is quick to highlight how much things have changed.

“It used to be really plain and uninviting,” says Van Beek. “Today, people are doing anything they can to make their spaces modern, calming and beautiful.”

This includes everything from full wall wraps of landscape scenes or elaborately designed wall displays, lighting, interior design and environmental design.

“It’s about differentiating yourselves from your competition and making a place where people feel relaxed,” says Van Beek.

Van Beek notes that healthcare spaces aren’t merely exam and waiting rooms anymore. They have cafes and coffee shops, spa and therapy spaces, even resting and relaxation spaces. Every space requires a different look and feel. That’s where the HS Sign Shop team comes in.

Signs and Design Options are Limitless

HS Sign Shop has been tasked with a fair share of challenges in its day. From wrapping a semi-trailer to objects of all shapes and sizes, there is rarely any challenge they do not rise up to meet–and exceed expectations.

For example, HS has even wrapped linear accelerators–radiation treatment machines similar to MRIs. The device can be intimidating to patients, so HS’s job was to make it less so and create a warm and welcoming environment that promotes relaxation.

Yes, HS Sign Shop designs and installs using all sorts of vinyl, aluminum and sign material. But their real skill is leaving an impression. Does your healthcare facility or other business want to make a better impression? Contact the HS Sign Shop team today.

Aluminum Banners

Sign Shop Welcomes Aluminum to the Sign Party

By Business Signage

If you’ve been lucky enough to work with the HS Sign Shop crew, you know they’re pretty fun to work with and also great at what they do. Yes, they know signage, design, sign materials and creativity, but they know so much more.

They are in the business of solving problems.

A new way to deliver better signage

The HS Sign Shop crew has designed, delivered and installed every size, shape and color of signage and display imaginable. This includes, in part:

  • Customs displays and wall wraps
  • Donor displays
  • Event planners and staging
  • Customs signage and more

But occasionally, they have to reimagine how they do things. For example, outdoor signage and banners are great. But it does get a bit windy in South Dakota from time to time and our extreme seasons can take their toll on even the highest quality of signs.

When faced with this fact, Eric, Jason and crew put their heads together on how to best workaround this challenge.

“Aluminum banner signs are just a great way to have a more permanent art installation,” said HS Sign Shop Specialist Eric Van Beek.

Eric and the HS Sign Shop team set out, as they often do, to seek a better solution to the several outdoor installations they were faced with. There are countless fabrics and materials that can be printed on, but the key is finding the right material for the right application.

When they discovered an aluminum solution, they knew they had a great new product in their arsenal.

“It prints beautifully, is resistant to the elements, and looks great when installed,” Eric said.

The banners are also a good option for indoor as the material can fade less in the sunlight than some fabrics.

Putting Aluminum and Other Banners to Work

When Augustana College of Sioux Falls made the conversion to Augustana University, the HS Sign Shop team had a massive challenge.

The task was to change over the dozens of various campus signs to “University,” quickly and discreetly. Augustana wanted to announce the news of the change and have all the signage already in place.

This was no small feat, not only in printing and design, but in coordination, time and installation. But HS Sign Shop got it done. This included a beautiful custom-designed wall mural for the Augustana University music department.

It also included our newly designed aluminum banners outside the Elmen Center, the sports complex that is a centerpiece of campus life.

It’s Not Just About the Materials, It’s About Solutions

While aluminum signs are a great new option for campuses and other businesses with permanent signage needs, it’s not just about the material. HS always looks to be on the cutting edge of what is new and impactful.

HS Sign Shop works with schools, companies and individuals to find solutions–whatever they may be. There is rarely a task too big or too small for HS Sign Shop.

Want to learn more? Schedule a site survey today and let HS Sign Shop put their imagination to work.

Koens Corner

Making a Wish Come True Through Signage Design

By Wall Wraps & Custom Displays

We at the HS Sign Shop have worked on a lot of cool, crazy and unique projects since we opened our doors–it’s what we do. Many custom wall display projects stand out as memorable for us, and one in particular will stay in our hearts for many years to come.

Koen, a local 7-year-old who has a respiratory disorder, was granted a wish by Make-A-Wish South Dakota & Montana, and he made the incredible decision to help other kids. And when we were asked to help with the project, we jumped on board without hesitation.

Creating the Room Concept

Koen is truly a farm kid. Cattle, tractors, early mornings–he loves everything about it.

To make his wish come true, Koen wanted to transform the Avera Specialty Pediatrics waiting room into a play area themed around his farm that helps kids have fun during their visits. This required us to come up with a wrap display design and make the room have a fun farm feel.

“Make-A-Wish told us ‘go,’ so I started by creating a design of a cartoon farm,” said Eric Van Beek, one of our Large Format Specialists. “We got the dimensions of the room, came back, had a group meeting, and showed the team the rough concept, and they all loved it.”

However, the most important client to get approval from was Koen.

“He loved the design from the get go,” said Eric. “And once we found out he had a dog and cat, we included them in the design, with their name tags. Koen also made sure we got the details of his farm right, like putting in a Black Angus cow instead of a stereotypical Holstein, and adding a cab on to the tractor.”

Bringing a Wish to Life

The key to a project like this is looking at the canvas we have and asking ourselves, “What else can we do to make this better?” By adjusting to the room and coming up with ideas to make it more immersive, we were able to really bring the project to life.

“There’s nothing we like doing more than working with the client in their space,” said Eric. “That’s where we shine.”

Part of the location included large, structural pillars in the middle of the room. To help create more of a unified space, we covered pillars with corn fields, so as a child enters the room, they feel as if they have stumbled across a real farmyard.

Another critical aspect of the project included the incorporation of three dimensional elements.

Working with Koen, we added in spots where the wall display appears to bump out into a physical element.

A cutout in one of the barn windows features an interactive display from Nanonation, which integrates seamlessly into the design and lets children learn about farming from Koen.

Additional features included a tractor kids can sit in, birds and clouds popping off the wall, and a halo-lit sun that is reminiscent of the sunrise mornings on Koen’s family farm.

These design elements, coupled with the interactive displays, custom coloring book, and free model tractors from Tractor Supply Company for every kid, make the experience immersive and positive for visiting children.

Revealing the Project

Once the project was completed, we had the privilege of being there for the big reveal, and watching Koen light up is what made the project even more special to us.

“There’s not a lot of days like that, ever,” said Eric. “It was cool to be a part of it.”

Koen explored all of the elements of his farm, and had a fun time pointing out all of the little details.

“There’s a stuffed rooster on top of the barn wall, and Koen loved the rooster when we saw it,” said Eric. “He named it ‘Tommy’–instantly–so when the project was done, we got another one and sent it to him.”

In the end, it was more than just creating a farm display or doing usual work for a client, it was about executing a vision to bring Koen’s wish to life.

“It started with a phone call, and turned into this huge thing that’s going to make a difference to kids for years,” said Eric. “That kid is truly amazing.”

impressions matter. Here's how to make the right ones.

Impressions matter. Here’s how to make the right ones.

By Business Signage

When you pull into your parking space at work or glance up from your computer, you’re probably not thinking about design. You likely see the same thing each day. HS Sign Shop looks at those same spaces and sees opportunities to make impressions, beyond just signage and vehicle wraps.

Your Space is an Advertisement for You

HenkinSchultz’s building on 69th and Western has stood in its current location for about 20 years. Founder Kirby Schultz has long maintained the building itself is an advertisement for the work we do. It’s the same philosophy our HS Sign Shop team takes into every project.

“We really try to look at a client’s space and see where there is opportunity to make an impression,” said Eric Van Beek. “Any space is a blank canvas that can be used to communicate.” Van Beek is a Large Format Specialist for HS Sign Shop and values talking to clients about their vision and helping make it a reality.

Imagine What You Can Do

At HS Sign Shop, we enjoy seeing the fruits of our labor come to life in signage, donor walls, environmental art, monument signs, vehicle graphics and more. In many cases, it seems our team makes something out of nothing. But the truth is, all design projects and installations start with conversations and imagination.

We have in-depth discussions with clients, discussing goals, ideas, and collaborating on aspirations for design and the spaces.

A site visit is key to this process. Walking through a business’s space, both inside and out, identifies opportunities for design and placement.

For example, a waiting room in an office is an excellent opportunity to communicate to a captive audience. This design can take many forms. It could be a wall art mural of your company history, an artistic recreation of your company mission, or a photographic canvas of work you’ve done and people you’ve served.

Envisioning these spaces is in the blood of the HS Sign Shop crew. When they see a grassy berm on the corner of a building lot, they envision branding that matches the tone and decor of your building.

And when a fleet of vehicles is parked in your lot, the HS Sign Shop team envisions new ways to brand your company and advertise your products or services. But it’s not just about that.

Tasteful Design from People Who Get It

It’s no secret that we can be overwhelmed with advertising and messaging every day. HS Sign Shop is keen to that reality.

Kirby Schultz has long had his passions intermingle. From interior design to photography to architectural design, Schultz and our team feel a deep responsibility to respect the space of any place we design.

Design is an advertisement for what you do and who you are, but it must also fit your space and tastefully represent you. That’s why site visits and conversations are so important. The HS Sign Shop team makes signs, sure, but what we really do is design spaces. We help envision ways for you to maximize the space you already have.

Impressions Matter

Any business person knows that impressions matter, be it a hand shake, an employee’s personal appearance or the general manner in which they interact with people.

With HS Sign Shop and our skilled team, you have a powerful tool at your disposal. Make sure you are giving not just impressions, but the right impression that matches your personality, brand and space.

Talk to HS Sign Shop to learn more.

Vehicle Graphics: 6 Reasons to Advertise on 4 Wheels

Vehicle Graphics: 6 Reasons to Advertise on 4 Wheels

By Vehicle Wraps

Vehicle Graphics:

HS Sign Shop has talked a lot about the value of vehicle wraps and vehicle signage. Besides branding your company, there are a lot of reasons to consider vehicle graphics for your four-wheel fleet.

1. Eyeballs at every turn

When you see a branded vehicle at an intersection, parking lot or out and about town, you can’t click off it. Traffic volume in your area is likely higher than you think. Your vehicle becomes a form of advertising, a driving commercial, and there’s no way to fast forward through it. The more you drive, the more you’re advertising. You can have virtually unlimited exposure around your community.

2. It’s easy to stand out

Car wraps can range from simple window decals to full vinyl wraps. The opportunities are endless. But more importantly, they are a way to stand out. Most consumer or fleet vehicles look a lot alike, a lot of them are plain white in color or similar in model. When you brand your vehicle, you’re already standing out in the crowd. The human eye is always attracted to something different.

3. Use the assets you already have

With vehicle signage and branding, you are using the assets you already have, like putting a sign on the side of your building. Except, this is a building that drives. The only additional investment you’re making is the signage itself and today’s technology makes that much more affordable than you might think.

4. It’s easy to update

In the past, you perhaps painted vehicles or had sticky decals that are hard to remove. That’s just not the case anymore. Today’s vinyl applications can be easily removed should you wish to update your look. Change out your messaging on one area of the vehicle or update an entire vehicle if you’re rebranding.

5. Wraps Protect Your Vehicle

Vinyl wraps and decals actually protect your vehicle’s finish. There is no harm to the exterior of the vehicle should you remove them. And those little dings, chips and scrapes on your paint are a lot less likely.

6. It Doesn’t Matter How Many Wheels You Have

Sure, we’re mostly talking about four wheels, but that isn’t all HS Sign Shop does. We’ve wrapped about any object or vehicle you can imagine: boats, RV’s, semi trailers, motorcycles and more. Your options are only limited by your imagination.

For a gallery of inspiration, check out HS Sign Shop and talk to one of our vehicle specialists today.

sports graphic

How Sports Signage Enhances the Game Day Experience

By College Signage, High School Signage

Think back to the best sporting events you’ve been to. You probably remember the crowd, the people you were with, the key plays and the atmosphere surrounding it all.

And as you envision these venues, they most likely share something in common: signage.

From high school to college, and all the way up to professional leagues, signs at sporting events make a lasting impression on spectators and add to the overall game day experience. While people show up for the actual game, there’s no denying the impact the ambiance of a location can have.

Examples of Game Day Signage

One of the best ways to use custom signage at a sporting event is by highlighting a team’s motto or values.

Perhaps the most famous example of a sign is the University of Notre Dame’s “Play Like A Champion Today” sign.

According to ESPN, the sign was put into place by Coach Lou Holtz, who told his players to hit it and remind themselves of those who came before them and made sacrifices to help them. Since then, the sign has been merchandised and become a famous part of their program.

Another instance of a famous display comes from Texas A&M University. As the school points out, their fan base has been called “The 12th Man” since 1922. To honor this moniker, they have installed permanent lettering in the stadium, creating a sense of togetherness and pride with their team and supporters.

These examples, and numerous others, illustrate how something as simple as a sign, banner or wrap can create an atmosphere that not only welcomes in spectators, but helps boost the morale of the players.

Mt Marty

Sports Signage Options

At the HS Sign Shop, we’ve made signs and banners for all sorts of sporting events, from small high school tournaments all the way up to South Dakota State University’s College GameDay display.

And while you may not be looking for a massive, revolutionary display, there’s still plenty of options to create an exciting game day atmosphere.

One of the most common displays you’ll see are individual player displays. These can be printed on banners, wraps or signs so they can fit in any location and maximize the canvas space of a venue.

Another option is to wrap the walls of a gym with the school’s logo or fight song, creating a permanent display that can leave a legacy for generations.

wall displays graphico

Custom Wall Displays Create Historical Legacy

By Wall Wraps & Custom Displays

No matter where you go, every business seems to have the same thing when you go through the front door: a big, empty wall. Some business owners may choose to put a painting or the company’s logo in its place, but there’s more that can be done with such a large canvas.

By adding a custom wall display with the company’s history, you can enhance your company’s image while strengthening connections with your clients, visitors and employees.

The Importance of a Company’s History

Good Sam Cross Display

Every company has a story. Highlighting that history, short or long, is a surefire way to build a brand and create a lasting impression on anyone who comes through your door.

According to Forbes, building trust is becoming increasingly difficult for modern businesses, and maintaining that trust is key to improving your bottom line.

If your organization has been around for a while, detailing its history and business milestones through a timeline or logo evolution can emphasize experience and instill a feeling of trust and excitement in your clients and visitors.

If you’re part of a newer brand or startup, no worries. Many people are excited by new ventures and want to work with companies that are innovative and at the cutting edge of the industry. You can highlight this by showing what your brand’s accomplished in its short time and highlighting the founders’ vision for the future with a mission or purpose statement.

Besides reaching out to visitors and clients, historical wall displays can help boost employee morale by showing an appreciation for the company’s wayfinders and pioneers while inspiring them with a roadmap to the present and the future.

Historical Wall Signage Options

SDSU Daschle Library popup display #2

Printed displays can be done in almost any size, and using some creativity, the HS Sign Shop can come up with a unique historical display that includes features like lights, 3D art, picture frames and whatever else we can dream up.

However we decide to do it, having a museum-style display of your own ambitions and accomplishments will be inviting to newcomers to your business, and inspiring for your regulars.

Our team at the HS Sign Shop is ready to work with you and help you realize your vision for wall signage. We’ve worked on a wide variety of interior and exterior displays, and one of our sign techs would love to talk with you about your display aspirations.

Fleet Graphics and Vehicle Branding Make Moving Impressions

By Vehicle Wraps

One of the most important things about branding is consistency. Consistency should happen in all aspects of your business from customer service, to product, to even your signage and vehicle fleet graphics. Make the most of your existing brand with a car, truck or van vehicle sign.

Promote Your Business With Fleet Graphics

Branding your vehicle fleet is one of the simplest ways to promote your business, whatever your business is. If you have a fleet of vehicles, it’s important that they look their best from top to bottom. This includes them being clean and detailed, of course. But they can also be driving billboards with the help of HS Sign Shop.

Put Your Vehicles to Work For You

One of the beauties of fleet graphics is you can put them to work for you while your team is working.

Take Sioux Falls, for example. Sioux Falls has a population of just under 200,000 people, not to mention the thousands who commute to do business here. 41st and Louise and 57th and Louise are two of the busiest intersections in the city.

That’s a lot of impressions as you go to and from a job or delivery. This page on our website does a good job of breaking down those numbers for you.

HS sign shop has branded vehicles of every shape, size and color from full designs to simple logo marks. We’ve wrapped:

  • Cars
  • Trucks
  • Buses
  • Trailers
  • Semis
  • Boats
  • RVs
  • And more!

The options are as endless as your imagination. And once our team sits down with you to brainstorm, you’re one step closer to maximizing the power of your vehicle.

Rebranding and Vehicle Signage

Another area where vehicle signage becomes very useful is re-branding or launching a new campaign, like Culligan Water. What better way to refresh your image than to refresh your vehicles with high-quality car wraps and car decals. The HS Sign Shop has done fleet graphics for Culligan Water for years and they are now launching a new wrap design.

culligan water wrapped van

Updating your fleet can be a very powerful form of unveiling your brand or new idea or even new product. As we’ve mentioned earlier, very few marketing options get as many impressions as a branded fleet that makes its way around town every day.

What’s more our team at HS sign shop makes the process very easy. We handle the entire fleet branding process completely in-house from start to finish. One of our HS Sign Shop pros will consult with you on your goals, your colors and any rebrand or redesign.

We’ll set goals for your project, a reasonable budget and make sure there are no surprises. Our process, and more importantly, our professional designers, help ensure you are thrilled with the end outcome.

If we’ve piqued your interest, reach out to HS Sign Shop today. One of brilliant gifted sign techs would be happy to talk to you. Or check this out for inspiration.

Make an Impression with Reception Signage

By Business Signage

Everyone talks about customer service. It’s important to greet customers nicely, answer their questions and solve their problems. It’s also important to make a great first impression in your office lobby or waiting room.

One way to do this is with lobby signage or reception desk signage. It’s a simple, classy way to reinforce your brand and leave an impression in customers’ minds.

Your Office is Your Brand, Too

Horizon Lobby Sign

Sure. The office is the place where business happens. You do your work, have meetings and in many cases — have visitors. Customers, customer prospects, partners and vendors likely visit where you work.

Why wouldn’t you want to make the best impression on them?

Signage around key traffic areas in your office is one way to make an impression. Think of your greeting area as a blank canvas. There is no limit to the creativity you can use to impress customers.

kappenman Signage

Thinking Outside the Cubicle

HS Sign Shop has created just about every sign imaginable. For indoor office spaces we have created all kinds of variations of the following:

  • Dimensional logo signs
  • Reception desk signage
  • Company branding signage
  • Reception wall signage
  • Mission/Vision/Values signage

But your office signage doesn’t just have to be a big logo behind the receptionist desk.  (Although, we have made some pretty cool ones). Signage or vinyl applications can be used in just about any space imaginable.


The HS Sign Shop team always encourages businesses to think of their own building as an advertisement. Together, they work with our designers to make that artful, classy and design that fits a space.

It’s more than just letters and logos, your sign system reflects who you are as a business.

How to get Started

Most every challenge to the HS Sign Shop crew starts with a site visit. There, we get a real sense of the space and where the opportunities are. It also gives us ideas on how to create art for that space, whether its a logo application or something more elaborate.

If you’re curious about how you can get started, or have your own idea, let’s chat. We want your business to make every great impression it can.


Transform Empty Space with Custom Signage

By Business Signage

Transforming a space doesn’t need to feel like a huge endeavor.

Our HS Sign Shop team has a process locked down to make creative signage happen easily for clients. Whether you have a certain idea in mind or just have a space to fill, we have the experience to help you along the way.

Let’s run through our custom signage installation process and share a case study from a real client example.

Custom Sign Shop Process in Six Steps

From concept to design to the installation itself, we make virtually any display of any size or color work for signage needs.

While each sign project is different, our approach is fairly similar. Here are the steps we take to bring interior and exterior displays to life — from the drawing board to execution!

  1. Initial Walkthrough
    Typically the process begins with an initial walkthrough of the empty space with the client — whether that be a full office, wall, floor, vehicle, etc. We consider the environment first to determine the boundaries and dimensions of the signage. We collaborate with the client to get an idea or what their goal is for the space.
  2. Design Ideas & Concepting
    After our team knows what we’re working with, we begin coming up with design ideas to match up with the needs of the sign or display. We conceptualize how the creative will compliment and work with the space.
  3. Estimate for Quote
    After we know the dimensions and the design, we’re able to compile an estimation. It’s our goal to be transparent about pricing and realistically estimate the cost of materials and labor.
  4. Sign Production
    This is the fun part. We produce all types of signs in-house at our sign shop in Sioux Falls. We’re experts at large format printing and rendering designs to the exact specifications of the empty space.
  5. Coordination with Vendors
    HS Sign Shop coordinates with third-party vendors like construction teams, electricians, carpenters — anyone involved in the process to make sure communication and execution are a success.
  6. Final Installation
    After we effectively follow each step of our process, we’re ready to install the custom display or wrap ourselves — with our client’s final approval!

Case Study: Horizon Health Care

To help you visualize how the process works, let’s look to a recent sign project we were excited to be a part of for Horizon Health Care.

Horizon Health Care opened a new clinic location in Yankton, SD. From interior to exterior signage, this client needed a way to have eye-catching signage on the street to catch attention as well as interior signage adding to the overall patient experience.

To kick off the process, the HS Sign Shop did an initial walkthrough on the site while it was still under construction. By witnessing the renovation process, our team was able to come up with better ideas to fit and fill the space available per the client’s vision.

With their bright color palette involving purple and yellow hues, Horizon Health Care’s brand made it easy to create fun, positive, and uplifting signs to support their mission of “Keeping communities well”.

Here’s what we designed and installed:

  • Exterior building signage
  • Exterior window graphics
  • Entrance signage
  • Reception desk signage
  • Children wall wrap mural
  • Waiting room wall graphics
  • And more…

Before the installation, we made sure the overall estimate and artwork design were approved by the client. It was crucial for us to make sure our custom designs matched up with their vision.

hhc mural

After we installed the signs, Horizon was ready to officially open their doors and welcome patients to their stunning new clinic!

Need Creative Signs for Your Business?

The HS Sign Shop team has a wide range of creative experiences working with custom signage for buildings and interior design. We’re passionate about expressing your brand identity and positioning your signs for success.

Whether your business needs a full wall display or logo sign, we can help!

Put our HS Sign Shop team, and we’ll design and install business signs and displays to your liking. Contact us today!