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Investing in Your Trade Show Presence

By December 22, 2022Tradeshows
Investing in Your Trade Show Presence-01

Investing in Your Trade Show Presence

As we find ourselves at the start of the winter season, it’s also a good time for companies to consider preparing for trade show season. While industry trade shows can take place year round, the end of the year is a good time to plan ahead for the busiest of seasons – summer.

Preparing now not only assures you have the trade show display materials and exhibits you need in plenty of time – it’s also a good way to invest in capital expenditures before the end of the year.

Suffice to say, right now is a busy time with the HS Sign Shop. But it’s a time that gets us excited about all the new products, materials, innovations and trends that are out there.

The Evolution of the Trade Show

Trade shows are all about engagement. And although you or your people may do most of the engaging, your trade show space should be engaging, too.

You’re not limited by size either. HS has built trade show displays from the smaller to the larger, vertical, horizontal, virtual and even projected. The options are unlimited and open to the imagination.

You might consider these the basics, but with design help, consultation and imagination they can be anything but basic.

  • Banner Stands
  • Hanging Banners
  • Wall Mounted Displays
  • Table Covers
  • Collapsible Displays
  • Folding Panel Displays

It’s less about the materials than it is how they best express you, your brand, your information and your call to action. The evolution of the trade show from row after row of 8 foot tables to an interactive playground opens up even more options for you:

  • Multi-angled structures
  • Electronic displays and sensors
  • Touch screen interactive displays
  • Unique floor graphics
  • Illuminated signage
  • Funky furniture
  • Raised platforms
  • Uplighting
  • …And so much more.

That may all seem a bit overwhelming, or expensive, but it doesn’t have to be. The HS Sign Shop team has worked on thousands of projects and exhibits of all sizes.

It’s Good to Ask Questions

The HS Sign Shop team loves to answer your questions. And while we encourage you to go online for a little inspiration, we’d love to meet in person – and see how your trade show presence can best engage the people you’re meeting.

Melissa Doyle

About Melissa Doyle