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Physical Signage in a Digital World

By October 26, 2021Business Signage
Physical Signage in a Digital World

With the growth of digital signage and all kinds of sign technology, a lot has changed in the business and advertising world.

Between devices, computers and street signage, consumers are exposed to more advertising than ever. Even though we live in a world of digital signs, we can never underestimate the importance of physical signage.

Signs Can Take a Number of Forms

Signs are more than just a physical identifier, they are a reflection of your brand and how you do business. They can take any number of forms, and be made from any number of materials:

  • Vinyl
  • Aluminum
  • Free-standing
  • Illuminated
  • Concrete
  • Landscaped

So in a digital world, it’s good to know your options with more “permanent” signage. When you have the need for signage, we are here and ready to help.

To begin, an HS Sign Shop designer will meet with you, do a site visit on the proposed location and get a sense of your vision.

They take a number of factors into consideration:

  • Location
  • Lighting
  • Obstructions
  • Weather
  • Competing Signage
  • Overall Budget

A sign is something physical we create. But the real science here is creating and designing something that proudly reflects your business. Everything from the materials to the sizing to the placement should stand the test of time and be an affordable investment for you that continues to pay dividends.

Digital Signage Versus Permanent Signage

The HS team creates lots of digital artwork, billboards and digital signage for clients. We’re fans of the technology and flexibility of digital but there is a time and place for both digital and more permanent signage.

Like all things tech, digital is ever evolving. But it can be susceptible to snow, ice, power outages, and a whole lot of competition from all the beeps, alerts and flashing we see daily.

More permanent sign solutions don’t just mark your location. They say, “We’re here. We’re going to be around. And you can trust us.” It’s all about considering the application.

To use a far out example, Mount Rushmore is a permanent stone installation. Whereas, a rotating digital menu board at the concession shop is a perfect marketing solution. It’s all about picking the application and material that best suits your intention.

Your “signage” should be functional and take great form. The combinations of colors, materials and methods to create a “wow” piece of art are virtually endless. They combine to make a first impression. And, they exist to make consistent impressions.

A weathered billboard that says, “Welcome to our City,” makes an entirely different impression than an uplit, landscaped, rose-quartzite carving. It’s all about making an impact and maximizing longevity.

A Few Final Thoughts on “Signs”

We are a sign shop because “signs” are what people are looking for. However, the creative work of the team goes far beyond a logo on the curb or on the door.

Our goal is never to just make a marker, but turn every space into an artful impression. Yes, people need to know who and where you are. But a thoughtfully designed identifier also says a lot about ‘what’ and ‘why’ you do it.

We look at everything as a blank canvas to showcase your logo or tell a bigger story. And if digital is the right solution for your space, we can help you with that, too.

Melissa Doyle

About Melissa Doyle