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September 2019

Mount Marty campus signage

Mount Marty College Signage Feature

By College Signage

Mount Marty, a college in Yankton, SD, reached out to the HS Sign Shop originally for an interior wall display two years ago. This custom display outlined the rich history of the nursing education program at the college.

Mount Marty liked what HS did for the nursing display series, and wished to continue working with our team on their next big endeavor: a full rebrand.

The design team worked with the HS Sign Shop to create a brand new logo and a series of custom signage across the campus.

Mount Marty College: Prime Example of HS Teamwork

Mount Marty campus signage

For the project to be a true success, it required multiple minds from our HS Sign Shop and design team to work together. Thanks to our strong collaboration, we were able to create a fully integrated rebrand and installation plan for the Mount Marty campus.

Our team believes the rebrand is a prime example of teamwork at HS. Together, we put together a highly strategic launch of the rebrand right before classes began in the fall.

HenkinSchultz & HS Sign Shop provides a strong solution because we all work together in-house. We produce every phase of the project—from conception to creation—all right here in one building. No other agency or sign shop can offer what we can.

Jason JellisPartner/Graphic Design

With brand verbiage such as “momentum” and “commitment”, the colors and designs had to stand out in a big way on campus. This required working with nearly all of the departments across Mount Marty for the concept creation to be a success.

After the concept of the logo design was complete, the HS Sign Shop worked backwards to figure out the physical installation. To begin, a visit to the location onsite is required.

HS Sign Shop Visited the Campus Prior to the Install

Mount Marty campus signage

Physical limitations of a space can make a world of difference for an installation of any kind.

Every space has benefits and limitations. Our HS Sign Shop crew knows what to look for prior to an install. For example, a building will likely be reinforced with lines from columns or beams that can shape a display in a pleasing way. Or, a wall exhibits a repeating pattern that can be mimicked on the sign.

The goal is to create a cohesive end product that integrates well with the surroundings and unique elements of a space.

Before the actual installation, the HS Sign Shop figures out all of the details beforehand. This makes the work go much more smoothly. In fact, roughly 90% of the work is done with planning before the installation takes place.

After months of working out the details, the installation only took three days to complete.

HS Sign Shop installed over 30 pole banners throughout campus, updated all of the monument signs and added dimension and excitement to prominent college buildings like the Cimpl Basketball Arena and Roncalli Welcome Center.

Fall Students Immersed with Newly Rebranded College Signage

One of the biggest factors when a student is choosing a school is the way the campus makes them feel. Bold colors and a powerful brand consistent throughout campus can make the difference.

The Mount Marty campus successfully welcomed students attending fall classes with a new logo and feel all across campus. Contact the HS Sign Shop to learn more about what we can do for your campus!