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The trade shows of the old days were the same everywhere. You walked into a sea of black skirted tables. Some had signs hanging from them or behind them. People in suits handed you a brochure. But those days are gone. Trade show signage has evolved in the most fantastic way.
Trade Show Materials as Art
If the idea of a trade show is to engage a prospect, the space in which you do that should be engaging. Many of today’s better booths are full on art exhibits. They are interactive playgrounds, multimedia showcases and even coffee shops. Event, an online blog for Event Management, highlights some of the best ideas for 2019.
When you’re looking to build a more elaborate trade show presence, you have several options at your disposal:
- Hanging triangle, circle and square banners
- Multi-angled structures
- Electronic sensors
- Fun floor graphics
- Illuminated signage
- Funky furniture
- Raised platforms
- Uplighting
Any combination of the above can become an elaborate and functional work of art. Like all good art, it draws people to it. And when you’re in the business of selling, that’s exactly what you want – people drawn in.
Compact, But Impactful Options
If you’ve ever been on the trade show circuit, you know the drill. You pop your materials out of the storage closet, dust off their carrying cases. You might check some as baggage or ship them all. When you arrive, you jump through another set of hoops to find them and transport them.
But today’s display options are so much better to transport. Retractable banners are a wonderful option for the smaller trade show displayer. They are light, colorful, sleek, easy to set up and priced at a great value. Customize them with multiple messages. Let your creativity shine.
HS Sign Shop has done countless of these from smaller retractable banners to event banners and electronic displays. Even if you have a limited budget, don’t limit your imagination when it comes to a trade show or event.
The options are limitless:
- Banner Stands
- Hanging Banners
- Wall Mounted Displays
- Table Covers
- Collapsible Displays
- Folding Panel Displays
- Counters
- Info Centers
- Sign Systems
- Display Lighting
- Shipping Cases
- Fabric Backwalls
- Island Exhibits
- Hanging Structures
- Architectural Structures
- Fabric iPad Stands
- Fabric Counters and Kiosks
- Outdoor Displays
- Tents
- Banners and Flags
If the idea of a trade show is to engage a prospect, the space in which you do that should be engaging. Many of today’s better booths are full on art exhibits. They are interactive playgrounds, multimedia showcases and even coffee shops.
Looking to make your trade show more of a show? Contact the HS Sign Shop.
