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It’s not every day the HS Sign Shop gets to play with beer.
Ben’s Brewing Company changed that. Owner Ben Hanten witnessed the explosion of craft brewing first hand while living in Fort Collins, Colorado. Hanten brought his love of beer and entrepreneurship to Yankton, South Dakota to start his bar and eventually brew his own craft beer line.
Ben’s Gets a Makeover
A popular stop in Yankton for years, Ben’s physical location is historic. It features a hand cranked elevator system that lowers wheat, barley and hops to the basement where the beer is brewed. The main floor is Ben’s bar area and upstairs is a second speakeasy called The Copper Room.
There was just one problem. Most of the beer brand signs and decorations on Ben’s wall were beers he didn’t carry. Ben is a tireless promoter of the local economy and business development. He realized he was missing an opportunity to have Ben’s Brewing Company better reflect the local landmark he already is.
Before:
”“There was a great space to work with there, what made it a fun challenge was the fact we had to do it before opening hours, since the bar is open every day of the year.” says HS Sign Shop Large Format Specialist Eric Van Beek.
Eric Van Beek
The Redesign
HS Sign Shop and Ben drew up a plan to rebrand the perimeter walls of the bar. Together, we designed a wrap for roughly 75% of the wall space. Portions of the wall focused on their beer brands, others on seasonal flavors with decorative wrapped clipboards hanging on the wall.
Another area was dedicated to displaying the entire beer brewing process from barley to beverage. Customers could now sit and witness the fun design showing exactly what was going on underneath them in the basement.
After:
Finally, HS Sign Shop tackled the upstairs Copper Room space too. The speakeasy resembles prohibition era bars with a discreet entrance and craft cocktails. To emphasize this hidden vibe, HS wrapped the east wall in Ben’s in a warm brick wrap leading upstairs to The Copper Room. We also gave the upstairs a makeover with a buttoned upholstery pattern in browns, tans and copper featuring graphics of their custom cocktails.
All in all, the HS work featured over 750 feet of vinyl. That’s a lot of vinyl for a lot of great beer.
To see how HS Sign Shop helps businesses better use their space, check out more of our custom wall wrap work.
