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June 2018

Hot Harley Nights Logo trailer side

New Design Makes Big Noise for Hot Harley Nights

By Vehicle Wraps

When the HS Sign Shop announced our Wanna Winna Wrap contest, we had no idea how many would enter, who would enter – and least of all who would win our vehicle wrap giveaway. But we knew we would have a fun challenge no matter what. Much to our delight, the winner was J&L Harley Davidson’s Hot Harley Nights – a Sioux Falls biking tradition raising money for Make-A-Wish South Dakota.

Hot Harley Nights was established by J&L Harley-Davidson in 1996 to raise money for Make-A-Wish South Dakota; to give riders a fun reason to ride; and to showcase Sioux Falls City parks and the surrounding area. The event spans three days and involves a family night, casino run, motorcycle parade, live music, raffles, bike show, silent auction, great food and an outdoor party. They have raised over $2.9 million dollars over the past 22 years.

Not only does Hot Harley Nights support a charitable children’s cause, it’s a really cool project to design a vehicle wrap for. And when you’re talking Harleys, you need a design that makes some noise. So the HenkinSchultz team went to work.

For the 20 foot trailer J&L Harley wanted wrapped, we first began by creating an event logo for Hot Harley Nights. This logo features a stylized epic Harley riding straight out of the horizon. The wrap was finished on four sides with a stunning South Dakota prairie sunset set against the open highway.

“We are so grateful to HenkinSchultz for the great work they’ve done,” said Char Roth, Chief Financial Officer of J&L Harley-Davidson. “It’s really going to help us spread the word for Hot Harley Nights and Make-A-Wish.”

In addition to its bold eye-popping colors, HenkinSchultz also designed a space on the trailer wrap that could be easily swapped out yearly with event information. This required a special vinyl application that could be removed without damaging the background design.

“Every vehicle wrap is different,” says Jason Jellis, Partner/Graphic Designer at HenkinSchultz. “But this one was especially fun to work on. It’s going to turn a lot of heads.”

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