We’re excited to announce that the winner of our Wanna Winna Wrap contest is (drum roll please…) Hot Harley Nights!
Hot Harley Nights was established by J&L Harley-Davidson in 1996 to raise money for Make-A-Wish South Dakota; to give riders a fun reason to ride; and to showcase Sioux Falls City parks and the surrounding area. The event spans three days and involves a family night, casino run, motorcycle parade, live music, raffles, bike show, silent auction, great food and an outdoor party at a new, soon-to-be-announced location. They have raised over $2.9 million dollars over the past 22 years.
We’re passionate about assisting with charitable causes in the community, as well as helping new businesses develop and grow, and this contest came out of the desire to see startups, non-profits and new businesses who don’t have the budget to get their vehicle wrapped the opportunity to take advantage of this tremendous marketing tool.
The Outdoor Advertising Association of America (OAAA) estimates that vehicle wraps boost brand recognition 15 times greater than any other form of advertising. A vehicle wrap can generate 50,000 impressions on an average day.
“As marketers, this is a tool that can’t be ignored,” said Becka Burger, HS Partner/Director of Client Services. “This is a tremendous way to build brand awareness with little investment. You’re wasting a great opportunity to reach the public if your company isn’t utilizing a vehicle wrap. We see the results every day for our clients and are excited to create a wrap for Hot Harley Nights that will increase awareness of their mission and contributions to their great cause.”
Congrats to Hot Harley Nights!